An Iranian Brand, Global Credibility:

Mobarakeh Steel’s New Export Strategy

Mobarakeh Steel’s New Export Strategy
شنبه ۲۹ آذر ۱۴۰۴ - ۰۸:۵۳

How Mobarakeh Steel, by exporting 1.8 million tons of products and shifting away from raw material sales, has become Iran’s largest non-oil exporter, establishing its name in the markets of over 16 countries.

In the global economic landscape, exports are not just a channel for selling surplus production; they are an index of an industry’s maturity, quality, and competitiveness on an international scale. For Mobarakeh Steel Group, which has always prioritized fully and sustainably meeting the needs of the domestic market, a presence in global markets is a strategic necessity for balanced growth, foreign currency earnings, and, most importantly, raising the flag of Iranian quality among the world’s industrial giants. The year 2024 was another year to solidify this position. Despite all domestic limitations and complex regional geopolitical challenges, the group succeeded in exporting 1.8 million tons of various steel products, not only maintaining its position as the country’s largest non-oil exporter but also advancing its new export strategy with greater force. This strategy is based on a key principle: a smart transition from selling raw materials to exporting products with higher added value. This strategy yields multiple benefits: first, maximum value creation; second, creating stable and long-term markets, as customers for finished products seek quality and supply stability, which in turn forms deeper business relationships; and third, enhancing the Mobarakeh Steel brand from a mere producer to a provider of Steel Solutions. Today, Mobarakeh Steel’s export map covers a wide range of more than 16 countries. From reputable automotive factories in Europe using the company’s special sheets to massive construction projects in the Middle East and home appliance industries in East Asia, Mobarakeh Steel’s products have become a benchmark for quality and reliability.

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