The strategic function of Mobarakeh Steel Group within the national economy extends far beyond mere commercial transaction; it is the industrial backbone of Iran, a responsibility profoundly reflected in our unwavering commitment to prioritize the domestic market. Our operational mandate is centered on ensuring supply security and price stability for downstream industries, thereby supporting national manufacturing growth and employment. The fact that MSG successfully supplies over 70% of Iran’s total flat steel demand underscores the massive scale of this domestic commitment and the intricate logistics required to manage such a critical resource flow. The Sales and Marketing division has strategically overhauled its approach, moving from a transaction-based model to one intensely focused on a customer-centric experience, ensuring that every customer, irrespective of their scale, receives consistent, high-quality material on time.

The complexity of serving a market of this magnitude necessitates a robust, transparent, and equitable distribution system. This commitment to fairness is critical, as it directly impacts the ability of small and medium-sized enterprises (SMEs) to access vital raw materials without market distortion or predatory pricing. By creating direct channels of communication and eliminating unnecessary intermediaries, the Group ensures that its pricing and delivery schedules are transparent, fostering trust and stability throughout the national manufacturing ecosystem. The strategic vision is to manage the domestic supply with such predictability and quality assurance that local manufacturers can confidently expand their operations, knowing that their foundational material source is secure, reliable, and technologically advanced. This dual focus on high volume and high integrity allows MSG to maintain its social license to operate while simultaneously driving national industrial progress. This focus is directly driven by the leadership of the Sales and Marketing team, which views every delivery as a promise kept to the national economy, reinforcing the belief that the health of the Group is inextricably linked to the prosperity of the nation’s entire manufacturing base.