Reza Heidari
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Mobarakeh Steel: Driving Non-Oil Growth Through Global Expansion
Mobarakeh Steel Company (MSC) continues to solidify its position as the primary engine of Iran’s non-oil economy, leveraging its consistent global market presence and substantial foreign exchange earnings to rank among the region’s top exporters. Established in the early 1980s, the company has maintained a trajectory of technical excellence, evolving into the largest producer of flat steel products in the Middle East and North Africa (MENA) and a leading global producer of Direct Reduced Iron (DRI). Since its inception, MSC has supplied over 131 million tonnes of steel to the domestic market and exported 28 million tonnes to approximately 50 countries, generating more than $12 billion in foreign revenue—a critical contribution to national economic stability.
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Elevating Brand Value via Global Norms
Mobarakeh Steel Adopts Global Standards for Brand Excellence
In the highly competitive landscape of the global steel industry, Mobarakeh Steel Company (MSC) is elevating its commercial strategy by prioritizing customer experience alongside production excellence. Reza Heidari, the company’s Deputy of Sales and Marketing, emphasizes that adhering to consumer rights has evolved from a mere legal formality into a critical strategic necessity for leading organizations aiming for global excellence. He argues that in modern trade, a seamless and pleasant purchasing experience is essential, as international clients view access to transparent information and fair dispute resolution as fundamental rights.