Mobarakeh Steel Company Shifts Focus to Technology and Clean Energy

Mobarakeh Steel Company Shifts Focus to Technology and Clean Energy
سه‌شنبه ۹ دی ۱۴۰۴ - ۱۰:۴۵

The 27th International Steel Symposium, held on Kish Island, transcended its role as a mere annual industrial gathering to become the stage for the unveiling of a new strategic doctrine by Iran’s largest industrial holding, Mobarakeh Steel Company (MSC). For international observers, foreign investors, and market analysts, this event delivered a critical strategic message: MSC is actively transitioning from a traditional “product manufacturer” to a “multi-faceted, technology-driven conglomerate” operating at world-class standards. The significance of this event lies in the company’s fundamental paradigm shift, seeking its future survival and competitiveness not merely in production volume, but in innovation, the export of technical knowledge, and the production of green steel.

Saeed Zarandi, CEO of Mobarakeh Steel Company, unveiled a bold and ambitious strategy at the event, aiming to position the company among the “Top 20 Steelmakers Globally”. Crucially for international market analysts, this ranking target is not based solely on crude production tonnage—a traditional metric—but is redefined by advanced financial indicators such as “Value Added” and “Market Cap.” This pivotal change in approach indicates that the company is aligning itself with international financial literature and standards, signaling to potential partners that MSC prioritizes profitability and economic value over mere physical output.

One of the most compelling axes presented for foreign technology partners is the profound change in the company’s corporate identity. Moving away from being solely a steel producer, MSC aims to become a “Technology Provider”. Referencing successful global models like South Korea’s POSCO, the group’s CEO announced that MSC intends to become a reference for issuing licenses and factory design technical knowledge in the region. This strategy signifies a decisive move from a resource-based economy to a knowledge-based economy, where the ownership of industrial patents, engineering know-how, and technical expertise creates the primary value.

Aiming to solidify its position in the global supply chain, MSC has placed the strategy of “Cross-Border Investment Development” high on its agenda. Zarandi announced concrete plans to establish “Service Centers” abroad, noting that the first new center has already commenced operations. This initiative is designed to facilitate direct access to target markets and achieve an export target of $1.2 billion. These export platforms are particularly strategic given the upcoming capacity increase from the massive “Hot Strip Mill 2” project, demonstrating the company’s resolve to move beyond traditional sales methods and integrate deeper into global markets.

In direct response to global decarbonization trends, MSC has adopted a “Diversification” strategy. Under this plan, approximately 20% of the group’s future investments will be allocated to sectors outside of steel, specifically in “Energy”. By entering into studies and investments in “Wind Turbines” and “Hydrogen,” MSC demonstrates its resolve to not only secure sustainable energy for itself but also to play an active role in the regional Energy Transition and the production of Green Steel. Furthermore, future physical developments will strategically focus on “Coastal Regions”. This shift aims to produce high value-added products, such as special sheets for advanced industries like automotive and appliances, while maximizing port logistical advantages for exports and accessing free waters. In summary, the message from the Kish Symposium to the world was unequivocal: Mobarakeh Steel Company has redefined itself, emerging as a technological partner and an active player in the green economy.

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