Mobarakeh Steel and the Resilience Strategy in a Volatile Global Market؛

From Customer Trust to Global Competitiveness

Mohammad Hossein Jafarian, Head of Exchange Sales and Service Centers at Mobarakeh Steel Company, believes that in the midst of sharp fluctuations in the global steel market — driven by weak demand in some regions, rising production costs, and government protectionist policies — Mobarakeh Steel has safeguarded its position as a reliable and leading player through its resilience strategy and nationwide online sales network. This approach has not only strengthened customer trust at home but also enhanced the company’s competitiveness in the global arena.